Website usability report (200 Points)

Only usable websites are helpful to their visitors. We will discuss website usability and the different aspects of a website’s organization, navigation, design, and interactive features that allow the users to achieve their goals. We will also talk about how to design the optimal user experience. Withe these concepts in mind, we will learn about website usability testing that can help with detecting usability issues of websites. Once you are familiar with the basic concepts, you will select a website  that you will analyze for content and design and test for usability. This website should be, in general, an effective and informative site at first sight. You will only uncover areas of improvement through close analysis and testing. Your will summarize your findings in a formal report.

Usability report description

Your website usability report will be the summary of your findings based on your analysis and usability testing. The primary audience of your report will be the organization whose website you selected. Your report will not only have informative content but will also appear in a professional format.  The content of your report will include two main components: 1) your analysis of the website with regards to its apparent purpose and audience, its main content, organization, and its ability to create a conversation with website visitors (basically, the concepts covered in the class up to this point)  and 2) the findings of the usability testing sessions. The report will conclude with your recommendations for the website’s owner. Your report should include the following main topics:

    • Title Page
    • Table of Contents
    • Executive Summary
      • Short (one-page) version of the whole report with recommendations included (write this after your report is mostly done)
    • Introduction
      • 1 paragraph about the company
      • 1 paragraph about the goal of this report
    • Analysis of the Website
      • 2-3 paragraphs about the company’s current website, its purpose and audience, its main content, organization, and its ability to create a conversation with website visitors
    • Usability Testing Process
      • 2-3 paragraphs about methods used (remote testing v. recruiting participants, description of participants, and general description of scenario and tasks – detailed description of these will go into the Appendix)
    • Usability Testing Results
      • This can be broken down in two ways
        • Option #1: Add separate subsections with headings for each task and break it further down by participant: e.g., Task 1 (subheadings: Participant A, Participant B, Participant C); Task 2 (subheadings: Participant A, Participant B, Participant C) etc.
        • Option #2: Add separate subsections with headings for each major finding/observation consistent through participants (without recommendation): e.g., Finding 1:…, Finding 2:…, etc.
    • Conclusions
      • 1-2 paragraph summary of overall observations
    • Recommendations
      • Provide 3-4 major recommendations (1-2 paragraphs each) for improving the website while prioritizing the improtance of each recommendation
    • Appendix (to include: scenario, tasks, pre-test questions, post-test questions – label these by using capital letters. e.g., Appendix A: Post-test Questionnaire, and refer to these inside the report where applicable)

Usability report requirements

Your report will be evaluated based on the following criteria:

  • Describes the website, its intended target audience and purpose in detail and matches these with the overall goals of the organization
  • Explains the usability testing process and findings with additional supporting details
  • Includes actionable recommendations for the website’s owner to improve the website
  • Makes a professional impression based on visual appearance, formatting, and effective organization
  • Incorporates properly labeled visuals (at least 3 – mostly screenshots of the website) that are explained and embedded into the textual argument
  • Is written in a professional tone of voice with parallel headings, transitions between sentences and paragraphs, well explained observations and supportive details
  • Has a minimum word count of 1200 words .
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