Course description
WRT 351 emphasizes learning rhetorical structures best suited for writing for the web. Students practice professional writing as they learn to build web documents for community and commercial internet audiences, while covering topics such as designing with HTML/CSS, building websites with content management systems, user experience design, and search engine optimization.
After successful completion of the course, students will be able to…
- describe the nature of readers’ interaction with typical website content and how that changes the way effective writers compose content for websites.
- evaluate the effectiveness of good writing in a website environment.
- identify basic features of development platforms or content management systems (e.g., Drupal, WordPress, etc.)
- assess the effectiveness of an existing website and its navigation according to website design and content principles.
- compose webpages in a content management system using basic HTML tags.
- compose effective content and navigation options in a content management system.
- prepare a basic usability study of a website.
University policies
This course is subject to the university policies listed on the Course Policies page of the GVSU website. This includes sections on academic integrity/plagiarism. GVSU Course Policies also discuss inclusion and equity, and disability/accessibility; all of these sections apply to this course, and student behavior in the course is expected to align with the university policies in these areas.
Class policies
In addition to the university policies, the classroom policies described below also apply to our course.
Classroom Conduct: During our class meetings, be prepared to participate actively, as we will have many discussions and group activities. When you are in class, devote your time and attention entirely to the class in order to receive maximum learning benefits from the short time that we will meet. In the lab, use the computers to work on class-related activities only.
Attendance: Regular attendance in class is an essential part of your education and a requirement for adequate evaluation, as stated in the GVSU Attendance Policy. Missing class will result in you not being able to fully follow course content. You may miss up to three (3) class meetings without any consequences. Having more than 3 unexcused absences will negatively influence your progress and participation grade in the class. After the 6th unexcused absence, you will automatically fail this course. If you have extenuating circumstances, be sure to notify me so we can make a special arrangement for you.
I take a roll call at the beginning of each class meeting. If you have missed the roll call but are less than 15 minutes late, make sure to check with me so I can mark you as present.
Engagement: Your engagement with the course topics and projects is a crucial part of your success in this course. In order to be fully engaged with the class, you will complete your readings ahead of time and will be ready to discuss these during class. You will also participate in the team project equally. Team members who are not responsive or do not contribute equally to the team project will need to complete the project individually (which is more work).
Due Dates are specified on each Weekly Unit page. Late assignments will not be accepted; however, if you run into an emergency/unexpected situation, contact me as soon as possible so we can work out an alternative arrangement.
Use of Generative AI for Assignments: As in all writing classes, our goal in this class is to develop your personal writing style that effectively responds to the audience, the purpose, and the context in specific rhetorical situations and genres. To develop as a writer, it will be most effective to receive feedback on your own writing, not text generated by AI. That said, we are surrounded by AI tools, and they can be helpful in certain situations. If you decide to use an AI tool, you will be asked to explain its use in a GenAI Use Acknowledgment Statement where you will describe how and why you have used these tools for your assignments.
Learning is relational and relies on trust. For this reason, I also commit to not using AI for grading and providing feedback on your assignments. In addition, I create course materials using what I have learned throughout my education and what I keep learning from other experts, not what generic synthetic text-extruding machines offer. Let’s commit to developing as writers, communicators, and thinkers and advance in our critical AI literacy skills instead of outsourcing our learning.
Class Meetings
Tuesdays and Thursdays in MAKA 2151
from 1:00 pm to 2:15 pm
Required textbook
Getto, G., Labriola, J. T., & Ruszkiewicz, S. Content strategy: A how-to guide. Routledge. 2022
(Additional assigned readings will be available online.)
Grading
Your grade in this class will include the points you receive for your individual projects and as a member of a team. Each major project is described in detail on the Projects page.
Point Breakdown:
Learning Community Contributions: 200 points
Guest blog post: 100 points
Content audit report: 200 points
Combined audit team presentation: 50 points
Content strategy plan: 200 points
Content models and samples: 150 points
Peer Review of Blog: 10 points
Final presentation: 50 points
HTML assignment: 20 points
CSS assignment: 20 points
TOTAL: 1000 points
Grading Scale:
| GRADE | PERCENTAGE | POINTS |
| A | 93–100% | 930-1000 |
| A− | 90–92% | 900-929 |
| B+ | 87–89% | 870-899 |
| B | 83–86% | 830-869 |
| B− | 80–82% | 800-829 |
| C+ | 77–79% | 770-799 |
| C | 73–76% | 730-769 |
| C- | 70–72% | 700-729 |
| D+ | 67–69% | 670-699 |
| D | 63–66% | 630-669 |
| D- | 60–62% | 600-629 |
| F | 0–59% |
Additional Resources
Each weekly unit will contain additional links to resources about that specific week’s topic. Another valuable resource is a book available online through the GVSU library. It is: Lynch, P. J., Horton, S., Marcotte, E. (2016). Web style guide. 4th Edition. Yale University Press. You can view the book after logging in to the library’s page using a link to ProQuest books.
